Amplifi, a leading data and AI consultancy, has acquired Snow Fox Data, a Wisconsin-based AI and analytics consultancy recognized for its deep expertise in data strategy, analytics, data science, and AI consulting.
This acquisition reflects Amplifi's continued commitment to meeting the growing demand for intelligent, scalable, and transformative data services. As organizations are rethinking their data and analytics strategies in response to disruptive AI technologies, the addition of Snow Fox Data significantly strengthens Amplifi's ability to deliver value across the entire data journey.
The move brings Snow Fox Data's technical strengths and strategic partnerships with platforms such as Snowflake, Databricks, and Dataiku, positioning Amplifi to expand its data services capabilities and accelerate clients' digital transformation efforts and deliver even more impactful business outcomes.
"With the acquisition of Snow Fox Data, we're creating a data powerhouse that can deliver value across all aspects of data and at every stage of our client's journey," said Corey Mellick, CEO of Amplifi. "With Snow Fox Data's deep technical expertise, strategic partnerships, and cutting-edge approach, Amplifi will be even better positioned to deliver value faster to clients as they transform their businesses with AI and Analytics. This partnership marks a significant milestone in our mission, and we're excited for what's ahead."
As part of the acquisition, Ryan Moore, co-founder of Snow Fox Data, will assume the role of Senior Vice President, AI and Analytics at Amplifi. "Snow Fox Data brings world-class AI and analytics capabilities that elevate what Amplifi can offer," said Moore. "Clients aren't just looking for tools, they want partners who can help them reimagine how they use data to innovate, grow, and stay ahead. That's what we're here to do."
"Snow Fox Data brings extensive experience and expertise in several of the leading foundational data analytics and AI ecosystems today. The complementary services between Amplifi and Snow Fox Data along with strong cultural alignment drove mutual excitement for the future partnership," said Josh Chin, Principal at Source Capital. "We are thrilled to be in partnership with Amplifi and expanding that relationship to the new teammates from Snow Fox Data."
Promontory Point Capital advised Snow Fox Data. Amundsen Davis LLP provided legal counsel to Snow Fox Data. Envoy Capital Advisors advised Source Capital. Kilpatrick Townsend & Stockton LLP provided legal counsel to Amplifi and Source Capital.
About Amplifi
Amplifi is your trusted data and AI partner with collective expertise across multiple data disciplines in both North America and EMEA, solving complex challenges through teamwork and partnerships with best-of-breed technology providers. Learn more at: goamplifi.com
About Snow Fox Data
Snow Fox Data specializes in data engineering, AI, analytics, and data science consulting. Our experts advise, build solutions, and support clients at any stage of their data journey to help them make a difference with data. Learn more at: www.snowfoxdata.com
About Source Capital
Source Capital is an Atlanta, GA based private investment firm that provides flexible equity and debt capital to middle market companies. The firm has a value-added investing approach that brings (i) patient capital focused on long-term value creation; (ii) collaborative partnerships with management teams and founders; and (iii) strategic and operational resources to its portfolio companies. Source Capital's investment strategy targets healthy, growing companies seeking a hands-on, growth-oriented partner. To learn more about Source Capital or to discuss a new equity or debt investment opportunity, please reach out to a member of our investment team or visit www.source-cap.com.